Over the last 30 years over 1 billion people have come out of poverty. While tremendous strides have been made towards reaching the Global Goal of ending poverty entirely by 2030; 736 million men, women and children are still classified as living in extreme poverty- surviving on less than $1.90 a day.
WHY POVERTY? takes an in depth look at global inequality, asking how poverty can still exist in a world with so much wealth? The Peabody Award-winning series was shown by an unprecedented 69 broadcasters in over 180 countries when it launched in 2012. This was also accompanied by 34 short films, an online engagement platform and community screenings.
Over the last 30 years over 1 billion people have come out of poverty. While tremendous strides have been made towards reaching the Global Goal of ending poverty entirely by 2030; 736 million men, women and children are still classified as living in extreme poverty- surviving on less than $1.90 a day.
WHY POVERTY? takes an in depth look at global inequality, asking how poverty can still exist in a world with so much wealth? The Peabody Award-winning series was shown by an unprecedented 69 broadcasters in over 180 countries when it launched in 2012. This was also accompanied by 34 short films, an online engagement platform and community screenings.
Using the power of strong storytelling as the foundation of the campaign, six compelling and informative documentary films will uncover the lives of men, women and children living as slaves in all corners of the world. Whether it is the deeply flawed Kafala System in the Middle East or the prolific number of children bought and sold in India, the WHY SLAVERY? series will shine a light on the millions of lives lived in the shadow of enslavement.Following the unprecedented success of Why Democracy? and Why Poverty? THE WHY is creating a ground-breaking new cross-media project that asks why slavery remains so endemic in the 21st Century.We aim to create the largest ever public media campaign about modern slavery reaching an unprecedented number of people through broadcast partners, online engagement, and in public spaces like schools, libraries, museums factories, and even football stadiums.
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WHY POVERTY? is an ambitious project that is often credited with popularising a global discourse on poverty and inequality when it launched in 2012. Eight films were shown by an unprecedented 69 broadcasters in over 180 countries.
WHY POVERTY? prompted live televised debates on BBC World News & DR. The films were used to engage high profile speakers from former British Prime Minister Tony Blair to discuss the issue.
Our YouTube Channel reached an estimated 34 500 000 just 6 months after the launch of WHY POVERTY? This was complemented by an online platform connected to social media channels which provided a space for audiences to debate the issues raised in the films.
THE WHY embedded films into educational and social change programming by partnering with organisations around the world; including NGOs, educational arms of broadcast networks, educational institutions, civil society organisations and think-tanks.
Are you interested in learning more about this project? Please write us an email at: info@thewhy.dk
To find out more about our impact download the respective impact reports under materials
Are you interested in becoming part of WHY STORIES?
Join us
Show WHY STORIES? and become part of a global network of broadcasters. We operate with sliding-scale fees dependent on ability to pay. We donate WHY STORIES free of charge to most broadcasters in low and middle-income countries.
Tell your story to a global audience: we are constantly on the lookout for good films. If you have film you think could be part of WHY STORIES? let us know. WHY STORIES films are paid a standard license fee to cover worldwide distribution.
Support us to extend access to independent factual films about the key global issues facing the world today. We work with a wide range of partners to extend access to independent factual films to audiences around the world.
In addition to the broadcast of Why Slavery? films we are working with schools, universities, non-profit organizations and film festivals around the world to ensure the films reach a broad and diverse audience.
Want to be part of the WHY SLAVERY? campaign & put on your own event?
GET INVOLVEDAre you interested in taking part in the ASK WHY? FILM CLUB?
Join us
Make a one-off OR regular donation online
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Organise screenings and debates in your school, organisation or at your local cafe
Soon you will be able to become part of THE WHY’s community of filmmakers, journalists, broadcasters, activists and organisations
FOR MORE INFORMATION on how you can support us please get in touch with us info@thewhy.dk
If you live in Denmark and wish to deduct your donation from tax, please send your CPR-number to us.
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